Peter was appointed Managing Director of Cellnet New Zealand in September
2021 rejoining the business after 12 years leading the sales team of one
of New Zealand’s largest IT system integrators through significant growth.
Peter brings over 35 years of varied business experience including ownership and
development of three startup organisations in the technology and gaming sector as well a
strong industry and commercial knowledge of the Australasian IT, retail, and distribution
markets gained from previous executive roles.

A salesperson at heart, Peter has a strong sales process and sales execution focus consistently
overachieving targets and accelerating growth in sales revenue and profitability while building
sales team capability and capacity.

Peter is also a member of the New Zealand Institute of Directors, serves as a trustee for
Community Waitakere and is Co-Chair of the Life Education Trust Auckland West.