Category Management

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Category Management is the single biggest differentiator between Cellnet and its competitors. Managing categories requires a deep understanding of the market, the consumer, and the products, and it has been the driving force behind our growth and our customer's growth.

Category Management (commonly referred to as CAT-MAN) applies to several business functions and principles that all contribute to a seamless experience for a consumer and an efficient, profitable business for the retailer.

For our customers and partners, this program results in substantial revenue and margin growth, training programs, seamless merchandising, and the removal of their risk in inventory.

Cellnet Category Management Program

Cellnet uses a range of high-powered tools to:

  • Measure accurate return on investment
  • Increase sales through world-class planograms, clear-ranging strategy and segmentation
  • Increase margin by ensuring focusing on lifting average sell price and attachment
  • Cut the cost of doing business by reducing capital investment, obsolescence and administration
  • Identify trends in categories and devices
  • Produce more reliable business forecasts
  • Explore new categories with external market insights
  • Exploit world-leading tools with little IT development or training required
  • Empower customers with detailed insights by state, store and staff
  • Know the customer using demographic segmentation
  • Customer experience management


  • Bespoke space planning developed with Nielsen
  • Range development
  • Individual store Planograms and ordering
  • Min-Max architecture
  • Weekly data feed
  • Weekly analysis
  • Weekly replenishment
  • Bespoke Planogram evolution
  • Heat-mapping