About

Enjoy the benefits of selling our world famous brands by joining Connect.*

Connect is Cellnet’s Retailer Portal that allows members to order product from our brand partners. It’s fast, efficient and keeps you up-to-date on all the latest news and product info. * Terms and conditions apply.

Cellnet Group Limited stands as a premier distributor of lifestyle technology and gaming accessories across the vibrant landscapes of Australia and New Zealand.

Founded in 1999, Cellnet has flourished under the umbrella of the Wentronic Group. With a dedicated team of over 300 professionals spanning both nations, Cellnet curates an impressive portfolio of top-tier brands in mobile accessories and gaming products, catering to diverse clientele across retail, corporate, and online sectors.

In 2017, Wentronic Holdings GmbH secured a majority stake in Cellnet, marking a pivotal moment in their journey. This strategic alliance bolstered existing partnerships and streamlined product procurement processes, setting the stage for enhanced growth and innovation. The year 2018 witnessed Cellnet’s strategic expansion into the dynamic gaming market with the acquisition of Turn Left Distribution, further diversifying its offerings and market presence. Continuing its trajectory of strategic acquisitions, Cellnet fortified its digital prowess in 2020 by integrating Performance Distribution into its fold, augmenting its online capabilities and market reach.

Notably, in 2023, Wentronic took a decisive step to fortify its footprint in the Australasian markets by acquiring all remaining shares in Cellnet. This strategic move underscores Wentronic’s commitment to deepening its engagement with customers and partners in these thriving regions, solidifying its position as a key player in the ever-evolving landscape of lifestyle technology and gaming accessories.

Our core values

Everything we do at Cellnet is centred around several core values. Together with our Code of Conduct, these values guide our behaviour and the way we work together with colleagues, customers and suppliers.

Passion

We believe in the power of passion to drive excellence. When fueled by passion, our work gains purpose and significance, inspiring both ourselves and our team members.

Selflessness

We foster an environment of humility and collaboration, where egos are set aside in favour of collective progress. We prioritise transparency, sharing information, and involving stakeholders in decisions that impact them while giving and receiving feedback impartially.

Honesty

Your voice matters. We encourage candid and open communication, valuing diverse perspectives and expecting honest feedback to drive continuous improvement.

Courage

Making bold decisions and challenging the status quo requires courage. We empower our team to question assumptions, think creatively, and uphold our values.

Curiosity

We embrace a spirit of curiosity, recognising that ongoing learning and exploration are essential for growth. By seeking out new perspectives and experiences, we enrich our understanding and drive innovation.

Innovation

We thrive on innovation, viewing it as the cornerstone of progress. By fostering creativity and embracing diverse solutions, we propel ourselves closer to reaching our goals.

Communication

Open, respectful communication fosters unity within our team. By sharing ideas and offering support, we create an environment perfect for inspiration and growth.

Judgement

Taking a holistic view enables us to prioritise effectively and make sound decisions. Trusting in the expertise of our team members, we prioritise actions that align with our shared goals.

Impact

We aspire to make a meaningful difference through our work, going above and beyond expectations to drive positive change and achieve collective success.

Inspiration

As a community of diverse talents and expertise, we recognise the value of knowledge sharing and mentorship in fostering success for all.

Cellnet Group Limited comprises of three distinct companies:

Wentronic, a prominent manufacturer and distributor of consumer electronics accessories, serves clients across all trade tiers in Germany and Europe. Their core belief is that mutual satisfaction makes every deal successful. They consistently go above and beyond their partners, a philosophy that has propelled them to the forefront of the industry since their establishment in 1992. Today, the company boasts 4 locations, a global team of 273 employees, 2,600 international clients, and a product range of 8,000 items.

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Established in 1992, Cellnet became publicly listed on the Australian Stock Exchange (ASX) in 1999. With over 300 employees in Australia and New Zealand, it is a leading distributor of accessories in the region. Cellnet's success is attributed to its unique managed services model, incorporating top global brands, Product sourcing, as well as its own brands such as 3sixT Gear, Wave Audio, PowerGuard, Goobay, and Clicktronic. Offering comprehensive coverage in both Australian and New Zealand retail and telecommunications sectors, Cellnet was acquired by Wentronic in 2023, along with its subsidiary Turn Left Distribution.

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Turn Left is a leading Interactive Entertainment specialist across Australia and New Zealand. Partnering with some of the world’s market-leading brands, Turn Left provides a full-service distribution model, working with vendors and partners to manage fully integrated, localised end-to-end, go-to-market solutions with overarching marketing, P.R. and event activations.

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