Our Partners

Enjoy the benefits of selling our world famous brands by joining Connect.*

Connect is Cellnet’s Retailer Portal that allows members to order product from our brand partners. It’s fast, efficient and keeps you up-to-date on all the latest news and product info. * Terms and conditions apply.

Our partners are at the very core of our business

One of our goals is not only to provide our partners and customers with the best service in the industry but to support their ongoing success through our unrivalled offerings. Our relationships with our partners have helped us build and maintain the success of Cellnet Group for over 28 years.


At the heart of Cellnet’s DNA is our connection to the telecommunications (Telco) industry in Australia and New Zealand. We work with all major Telco partners and in many cases as their lead accessory supplier. In fact, a number have appointed Cellnet as their exclusive supplier of accessories thanks to our experience, category management program and partnership approach. We could be referred to as the gateway to Telco.

Consumer Electronics

The rise in popularity of technology and consumer electronics (CE) seems to know no bounds. In recent years, the lines have blurred between Telco and CE when it comes to their product offerings and go-to-market. Our expertise in the Telco space therefore is easily utilised in the CE space. Cellnet today work very closely with all major CE retailers across ANZ. Some have even taken advantage of our category management program to manage their accessories category exclusively.

Department Stores

Department stores or more specifically their ecommerce platforms and online have experienced significant growth in recent years. Expanding on our unique category management expertise and market intelligence. We have backed ourselves with resources and expertise in ecommerce. Cellnet today help retailers grow their business in this space, while also helping brands do the same. We even manage a number of brand websites and their fulfillment for the region.

Business to Business

While business to business (B2B) has always been a backbone of Cellnet, recent global events have accelerated its growth. The workforce in many cases has been mobilised out of the central office into the field and home offices. Solutions to assist the continuation of business and protecting assets has never been more important. Cellnet have curated over time some of the best brands in the business when it comes to protecting technology. It is for this reason that we are a trusted partner to countless solution providers in this important sector.

Petrol and Convenience

Being an accessory expert Cellnet has always been a natural choice for the convenience sector when it comes to tech. We have a long history working with partners from supply through to developing partner brands.