Craig has been with Cellnet since March 2013 in the role of Chief Commercial Officer. Craig was appointed Managing Director of Australia July 1 2020, to spearhead the next exciting chapter for Cellnet Australia. He is an accomplished commercial executive with over 30 years experience in the technology distribution sector, specialising in strategic resets, revenue growth strategies and development of highly active commercial cultures. Over the last 30 years, he has established, grown and sold four independent distribution businesses where Craig was appointed and acted as Managing Director. Over his tenure, Craig has overseen the commercial reconstruction of the Cellnet business to a best-in-class category manager leading the way in accessory retail development.