Lexar and Cellnet join forces in Flash Memory
Monday, 19 October 2009 00:00
Lexar Media, Inc. has appointed leading technology distributor Cellnet as a distributor for New Zealand. The appointment also includes Australia where Cellnet is a leading flash memory distributor. The partnership will see Cellnet supply Lexar’s full suite of products, including the Kodak brand, to the retail and telecommunications market.
Lexar Media Inc., a wholly owned subsidiary of Micron Technology Inc., boasts one of the most comprehensive offerings of memory product lines in the industry. Lexar delivers high-quality, award-winning products in every memory category including USB flash drives, the full range of memory cards, readers, and DRAM computer memory suitable for netbooks, PC’s and Mac’s.
Richard Clarke, National Sales Manager for Lexar in Australia and New Zealand, said Cellnet’s expansive distribution reach and strong focus on flash memory was a key driver behind the deal. “Cellnet is a value-added reseller with national sales presence throughout Australia and New Zealand. They will provide us with deeper penetration into our priority markets of telco and retail.
“Lexar Media has more than 10 years experience in the memory industry. Our strong retail brands, along with our direct online and OEM presence, make Lexar Media a global player in every major channel, including value-added resellers, system builders, telco and mass retail. And we've built a name synonymous with quality, innovation, and customer service. With flash memory being a key focus area for Cellnet, we are comfortable that we are in knowledgeable and experienced hands,” he said.
Cellnet Group CEO, Stuart Smith, said: “The Lexar brand has long been regarded as a provider of reliable, high-quality products, which is reflected in the award-winning memory range sold under the Lexar name. These products are very competitive in the marketplace and align perfectly across our offering to both our retail and telco customer base. The partnership provides us with an opportunity to continue to expand our offering in the flash memory segment. In addition we are now looking to add more local resources in New Zealand to drive growth in the category to replicate and leverage off our success as the largest supplier of memory to the Australian market.”
“With Lexar also the owner of the Kodak memory brand globally, Cellnet also have access to the Kodak suite of products. We are very pleased to have Lexar on board and New Zealand is a market where top tier brands are well received.”
“We’ve been happy with our growth so far and with Cellnet now in the mix, we’re confident of attracting more leading retailers,” Mr Clarke added.
For more information on product specifications: www.lexar.com.au.
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