About

Enjoy the benefits of selling our world famous brands by joining WebCell.*

WebCell is Cellnet’s Retailer Portal that allows members to order product from our brand partners. It’s fast, efficient and keeps you up-to-date on all the latest news and product info. * Terms and conditions apply.

Cellnet Group Limited is Australia and New Zealand’s leading lifestyle and gaming technology accessory distributor.

Cellnet Group Limited listed on the Australian Stock Exchange in 1999 and now employs more than 70 staff across Australia and New Zealand.

Cellnet Group Limited sources products and represent market-leading brands of lifestyle technology, including mobile accessories and gaming products into retail, business, and online channels.

In 2017 Wentronic Holdings GmbH acquired a majority shareholding in Cellnet Group Limited. Wentronic distributes A.V., I.T. and mobility accessories throughout Europe, Asia and Africa. The investment by Wentronic provides a robust strategic partnership whereby Cellnet Group Limited and Wentronic can ensure products are sourced in the most cost-efficient manner.

In 2018 Cellnet Group Limited diversified its product offering into the gaming market with the acquisition of Turn Left Distribution.

In 2020 Cellnet Group Limited acquired online specialist Performance Distribution to accelerate its digital capability.

Our core values

Everything we do at Cellnet is centred around several core values. Together with our Code of Conduct, these values guide our behaviour and the way we work together with colleagues, customers and suppliers.

Customer Focus

We demonstrate to our customers that we understand their business, we build great relationships with them and find ways to surprise and excite them. Our customers are at the centre of our decisions. We project a professional image at all times through appropriate dress and behaviour.

Open Communication

We engage in discussions without ego. We share information wherever possible and involve people in decisions affecting them. We give and receive feedback without predjudice.

High performance

We execute tasks to the best of our ability, striving for excellence in all jobs we perform and meeting or exceeding our objectives. We challenge ourselves and others to perform better and continuously improve. We persevere despite challenges.

Teamwork

We foster strong relationships, based on mutual respect, trust and fairness with all people involved in our business, both internally and externally. We take ownership of problems, working together in solving them and delivering value to our customers while keeping the overall vision of Cellnet in mind. We lead by example.

Positive focus

We demonstrate a passion for the business. We are optimistic in our approach, always looking for the positive, and we celebrate success!

Respect

We act with honesty and integrity, showing respect for ourselves and others. We assume that individuals are acting in good faith.

Learning

We take responsibility for our learnings by continuously attaining knowledge about the business, our products and our systems. We learn from our mistakes.

Cellnet Group Limited comprises of three distinct companies:

Established in 1992, Cellnet listed on the Australian Stock Exchange (ASX) in 1999 and now employs over 70 people across Australia and New Zealand. Cellnet is one of the largest accessory specialist distributors in the region. Cellnet’s success is derived from its unique managed services model, combining world-leading brands, its 3SIXT brand and an innovative category management approach. Cellnet provides extensive reach and coverage across all markets in both the Australian and New Zealand retail and telecommunications channels.

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Turn Left is a leading Interactive Entertainment specialist across Australia and New Zealand. Partnering with some of the world’s market-leading brands, Turn Left provides a full-service distribution model, working with vendors and partners to manage fully integrated, localised end-to-end, go-to-market solutions with overarching marketing, P.R. and event activations.

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Performance Distribution is a leading specialist in online channels and direct-to-consumer distribution across Australia and New Zealand. They provide brands with websites, database management and digital campaigns as well as traditional distribution services. Performance Distribution provides an Omni-Channel technology platform to brands and retailers that wish to sell online.

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